Carrigan Farms: How a Century-Old Family Farm Became a Viral Destination
When you think of Lake Norman, chances are you’ve heard of Carrigan Farms. With over 100 years of history, it’s not just a family-owned farm—it’s a beloved destination for weddings, seasonal events, and outdoor adventures. In the latest episode of We Are Lake Norman, I sat down with Terrell Chestnut, PR and Marketing Manager at Carrigan Farms, to uncover the story of how this local treasure has evolved into a viral phenomenon.
From Family Farm to Year-Round Destination
Carrigan Farms started as a working farm, growing produce for the local community. Today, it’s known for much more:
The Quarry: A stunning natural swimming spot surrounded by granite walls.
Seasonal Favorites: Apple picking, pumpkin patches, and haunted trails that draw crowds year after year.
Weddings and Events: The Quarry has become one of Lake Norman’s most picturesque venues for weddings and private events.
Terrell shared how Carrigan Farms stays relevant, adapting its offerings to attract new visitors while staying true to its roots. From stunning visuals to interactive experiences, the farm provides something for everyone, whether you’re looking for family fun or a picture-perfect wedding location.
Going Viral: Leveraging Social Media to Build Community
One of the highlights of our conversation was hearing how Carrigan Farms turned to platforms like Instagram and TikTok to expand its reach. Videos featuring the Quarry, haunted trails, and apple-picking experiences have racked up millions of views, drawing visitors from all over the region.
Terrell breaks down how social media has helped tell the story of Carrigan Farms in a way that resonates with younger audiences while building a sense of nostalgia for longtime visitors.
Why You Should Listen
If you’re curious about how a family farm adapts to modern trends, this episode offers a behind-the-scenes look at what it takes to build a lasting, thriving brand. From marketing insights to community-building strategies, Terrell’s stories and advice are a must-hear for small business owners and anyone who loves local success stories.
Listen to the Full Episode
Want to hear the full story behind Carrigan Farms and how they turned seasonal experiences into viral content? Tune in to this episode of We Are Lake Norman on Spotify or Apple Podcasts:
Connect with Us:
For more inspiring stories from local businesses and leaders, follow us online:
Ryan Webber
Instagram: @ryanwebbermarketing
Website: www.webbermarketing.com
Carrigan Farms
Instagram: @carrigan_farms
Website: www.carriganfarms.com
Don’t Miss Out—Listen Now!
Whether you’re a fan of Carrigan Farms, a business owner looking for inspiration, or someone who loves Lake Norman, this episode has something for you. Head over to Spotify or Apple Podcasts and hear how a century-old farm stays at the heart of the community while keeping things fresh and exciting.
